Plus Pack continuously stage innovation workshops for customers to share market information in changing trends in the growing European food industry.

A number of mega consumption trends have been driving the continental food industry in recent years – health, convenience, portion packs and indulgence.

"As far as food producers are concerned, convenience is the most interesting trend as this is where they can really add value and design the type of enhancements that consumers are willing to pay extra for," said Camilla Haustrup Hermansen, HR & Marketing Manager at Plus Pack.

"We go to great lengths to stay on top of global and local consumer trends and our experts constantly tap into local food preferences, traditions and culinary practices around the world. This allows us to anticipate changing consumer preferences and even set some trends."

To share this information and expertise, Plus Pack is running a number of workshop sessions for customers and will highlight how innovative packaging designs and features can make products stand out on-shelf and sell more.

Plus Pack will back up the information on trends at the workshops with cost benefit studies on all projects to give customers a clear breakdown on the return on investment that can be expected.

For more information about Plus Pack workshop sessions, please contact your local sales representative.

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